When Big Cat Coffees wanted to make some serious scratch, they called on Hexa Interactive Marketing
Marty Cohen of Big Cat Coffees wanted to take his company from kitten to business tiger. He called on Hexa Interactive to put the pounce in his plan.
Hexa designed an e-commerce system that supports Big Cat's back-office order fulfillment process, slashing the steps needed to pick, pack and ship orders. And Hexa's integrated marketing strategy generated the buzz the company needed to jump-start the enterprise.
How does a newcomer create a buzz in a competitive coffee marketplace?
Hexa Interactive worked with Big Cat Coffees to carry out a simple but hard-to-execute marketing strategy:
- Create delighted customers.
- Reward customers for recommending Big Cat to others
Smart strategies like these are just one way we make sure your marketing and technology expenditures pay for themselves, and then some.
Big Cat Coffees' Big Idea: Purr-fect Packs
Other K-cup coffee vendors make you buy your favorite beverages by the boxful. Big Cat Coffees recognizes that people like to mix it up. That's why Big Cat created the Purr-fect Pack, a K-cup assortment that you specify to your tastes.
Purr-fect Packs have been a huge hit with customers. They require more work, but Hexa helped Big Cat streamline operations to provide this value-added service at no extra charge to customers.
HEXA INTERACTIVE CLIENT CASE STUDY
E-commerce Storefront and Management
Catfight! Paid ads vs. organic search
Sometimes Hexa's search engine marketing professionals develop and manage Google AdWords programs, which charge the advertiser a fee for every click on a Google ad. But online advertising wasn't much of an option with Big Cat Coffees. The company's licensing agreement forbade the company from using the term "K-cups" and citing the brand names of coffees sold!
No matter. Hexa raised Big Cat Coffees' standings in searches without paying for ads. Through shrewd use of organic search marketing methods, Hexa raised bigcatcoffees.com to the top of the organic Google search rankings in just two months, where it continues to hold position!
Catnip for customers: email promotions
Hexa blasts monthly email promotions to keep customers coming back. Clever contests, games and themed promotions such as the "Find the Pumpkin" promotion in the fall, and the "Find the Easter Egg" promotion in the spring, make for popular and highly anticipated seasonal campaigns.
By keeping email blasts meaningful and friendly, Hexa keeps opt-outs to a minimum while spiking increases in website traffic and order volume. Purr-fectly pleased customers generate the viral buzz as they tell their friends about the latest Big Cat promotion.
Feel the power
The people of Big Cat Coffees have complete control over their e-storefront. Hexa Interactive designed the site with administrative controls that Big Cat people use to add, delete and edit content, update special offers, download reports and much, much more.
E-commerce Storefront and Management
Catfight! Paid ads vs. organic search
Sometimes Hexa's search engine marketing professionals develop and manage Google AdWords programs, which charge the advertiser a fee for every click on a Google ad. But online advertising wasn't much of an option with Big Cat Coffees. The company's licensing agreement forbade the company from using the term "K-cups" and citing the brand names of coffees sold!
No matter. Hexa raised Big Cat Coffees' standings in searches without paying for ads. Through shrewd use of organic search marketing methods, Hexa raised bigcatcoffees.com to the top of the organic Google search rankings in just two months, where it continues to hold position!
Catnip for customers: email promotions
Hexa blasts monthly email promotions to keep customers coming back. Clever contests, games and themed promotions such as the "Find the Pumpkin" promotion in the fall, and the "Find the Easter Egg" promotion in the spring, make for popular and highly anticipated seasonal campaigns.
By keeping email blasts meaningful and friendly, Hexa keeps opt-outs to a minimum while spiking increases in website traffic and order volume. Purr-fectly pleased customers generate the viral buzz as they tell their friends about the latest Big Cat promotion.
Feel the power
The people of Big Cat Coffees have complete control over their e-storefront. Hexa Interactive designed the site with administrative controls that Big Cat people use to add, delete and edit content, update special offers, download reports and much, much more.
